前10月销售额同比下降超五成 新城控股王晓松优先“保兑付”

Core Viewpoint - New City Holdings has experienced a significant decline in contract sales and revenue due to the ongoing shrinkage of its real estate development business, leading to a strategic shift towards commercial operations [1][2][4]. Sales Performance - From January to October, New City Holdings reported a cumulative contract sales amount of 16.468 billion yuan, a year-on-year decrease of 52.2%, with a total sales area of 2.1506 million square meters [1]. - In October alone, the company achieved contract sales of approximately 1.419 billion yuan, with a sales area of about 191,500 square meters [1]. - The total sales for the "golden September and silver October" period were less than 3 billion yuan, placing the company 41st in the rankings of real estate companies by sales in the first ten months [1]. Financial Performance - For the first three quarters, New City Holdings reported operating revenue of 34.371 billion yuan, down 33.3% year-on-year, and a net profit attributable to shareholders of approximately 974 million yuan, a decrease of 33.05% [2]. - The decline in revenue and profit is primarily attributed to reduced delivery income from real estate projects and a drop in gross profit margins [2]. Commercial Operations - In response to the shrinking residential business, New City Holdings has shifted its focus to commercial operations, achieving a total commercial operating revenue of approximately 1.186 billion yuan in October, a year-on-year increase of 7.65% [2][3]. - Cumulatively, the commercial operating revenue from January to October reached 11.696 billion yuan, reflecting a year-on-year growth of 10.49% [2]. Strategic Shift - The company has decided to separate cash flow management for commercial operations and development projects, with a focus on commercial business as a foundational element for future growth [4]. - Currently, real estate development accounts for about two-thirds of revenue, while commercial operations make up one-third, indicating ongoing pressure on future revenue due to the contraction in real estate development [4]. Debt Management - New City Holdings has faced increasing debt repayment pressure, issuing high-interest bonds to ensure full repayment of maturing debts [5][6]. - The company issued three rounds of high-interest bonds at a rate of 11.88% to address upcoming debt obligations, including a $250 million overseas bond due in October and a 2 billion yuan medium-term note due in December [6]. Investor Communication - During a recent earnings call, the chairman emphasized the company's commitment to maintaining positive operating cash flow and leveraging policy support to optimize financing structures and costs [7]. - Concerns were raised by investors regarding high accounts payable and potential audit issues, to which the chairman assured that the company has considered various factors in assessing its ongoing viability and does not foresee delisting risks [7].