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B站发布2025年Q3财报:营收76.9亿元 同比增长5%

Financial Performance - Bilibili reported total revenue of 7.69 billion RMB for Q3, representing a year-on-year growth of 5% [1] - Adjusted net profit reached 790 million RMB, showing a significant year-on-year increase of 233% [1] - As of September 30, the company held cash and cash equivalents, term deposits, and short-term investments totaling 23.49 billion RMB, indicating strong financial reserves [1] Revenue Structure - The revenue composition is diverse, with value-added services, advertising, gaming, and IP derivatives contributing 39%, 33%, 20%, and 8% respectively [3] - Revenue from value-added services reached 3.02 billion RMB, growing by 7% year-on-year [3] - Advertising revenue for Q3 was 2.57 billion RMB, accelerating with a year-on-year growth of 23%, with the top five contributing industries being gaming, internet services, digital appliances, e-commerce, and automotive [3] - Gaming revenue amounted to 1.51 billion RMB [3] User Metrics - Bilibili achieved record user engagement, with daily active users reaching 117 million and monthly active users at 376 million [5] - Average daily usage time increased to 112 minutes [5] - The number of official members grew by 10% year-on-year, reaching 278 million, with a stable 12-month retention rate of 80% [5] - The viewing time for videos longer than 5 minutes increased by nearly 20%, indicating a strong demand for in-depth content [5]