大促、日销双双强劲增长，双11期间飞猪履约GMV增长30%

Core Insights - The 2025 Fliggy Double 11 Global Travel Festival achieved record sales, with overall fulfillment GMV increasing by 30% compared to last year, driven by Alibaba's "big consumption platform" [1] - The number of participating users and their spending power continued to rise, with transaction user numbers growing over 20% year-on-year, and 88VIP users increasing by approximately 30% [1][5] - Fliggy's CEO emphasized the importance of resource integration and mechanism design to enhance the connection between quality supply and diverse demand, aiming for a "win-win" situation for consumers and merchants [1] User Engagement and Sales Performance - Over 60 million activity items were sold during the event, with outbound travel accounting for nearly half of the sales [4] - The GMV for inbound travel products increased by over 400% compared to the peak season earlier this year [4] - The number of merchants achieving over 10 million GMV during Double 11 grew by approximately 30%, with travel agency merchants increasing by 160% [6][8] Marketing and Product Strategy - Fliggy's official live streaming matrix contributed to a 70% increase in GMV for activity products, with the number of products exceeding 10 million GMV doubling year-on-year [6][8] - The event showcased innovative travel experiences, such as glacier hiking and international cruises, with significant sales figures reported [10] - The introduction of unique product strategies, such as themed family rooms, helped new hotels gain visibility and achieve substantial sales during the event [10]