苹果修订和美国职业足球大联盟协议,重心转向短期价值最大化

Core Points - Apple has revised its streaming partnership with Major League Soccer (MLS), shortening the original 10-year agreement to end in 2029 instead of 2032 [1][3] - The new financial terms will result in MLS receiving approximately $50 million more by June 2029 compared to the original agreement, challenging the expectation that a shorter partnership would lead to reduced revenue [1] - Apple has relinquished its unilateral termination right after the 2027 season, indicating a mutual desire for greater strategic flexibility [3] Financial Details - MLS will receive $200 million in the 2026 season [4] - For the 2027 season, MLS will earn $107.5 million due to a schedule adjustment [4] - The annual fee for the 2027-28 and 2028-29 seasons will increase to $275 million [4]