Core Insights - Apple launched a limited edition iPhone Pocket bag in collaboration with Issey Miyake, which quickly sold out globally, with prices reaching up to $230 [1][3] - The product is designed as a wearable phone pouch and has garnered significant attention from fashion enthusiasts despite mixed reactions on social media [1][5] Product Details - The iPhone Pocket is available in two sizes: a short version priced at $150 and a long version at $230, with multiple color options [3] - It features a 3D knitted design that accommodates any iPhone size and can also hold small items like AirPods or lip balm [4] - The product's texture and size resemble a karate belt, allowing for various carrying styles [4] Market Response - The launch saw a strong demand, with all online orders sold out by Friday morning, and the product was only available in ten retail locations worldwide, including New York's SoHo store [3][4] - While some social media users criticized the high price during economic difficulties, fans of Issey Miyake viewed the product as a collectible or art piece [5] - Apple's history of high-end accessories, such as a $19 polishing cloth and a $999 monitor stand, continues with the iPhone Pocket, highlighting the brand's exploration in the premium accessory market [5]
苹果230美元iPhone布袋上线即售罄,三宅一生联名引发抢购