近600品牌成交破亿，天猫双11实现四年来最好增长

Core Insights - Tmall's Double 11 event in 2025 achieved its best growth in four years, driven by strong consumer investment and support for quality brands and original merchants [1][6] Group 1: Sales Performance - Nearly 600 brands achieved over 100 million in sales, with 34,091 brands doubling their sales compared to last year [1] - 18,048 brands saw sales growth exceeding three times, while 13,081 brands experienced growth over five times compared to the previous year [1] - Major brands like Apple, Haier, Midea, Xiaomi, and Nike each surpassed 1 billion in sales [1] Group 2: New Brands and Products - 406 new brands topped trend categories, with 26 new brands achieving over 100 million in sales and 188 new brands exceeding 10 million [5] - 14,246 new products sold over 1 million, with 30% of products that surpassed 100 million in sales being new [5] - Notable new products included iPhone 17 Pro Max and OPPO Find X9 Pro, which debuted during this year's event [5] Group 3: Consumer Engagement - Tmall's 88VIP membership reached a new high, with daily order numbers increasing by 31% year-on-year [5] - The integration of AI "Smart Benefit Engine" led to an 86% increase in daily order users [6] - Tmall's Double 11 is recognized as the most significant growth opportunity for quality brand merchants throughout the year [6]