抖音低价茅台集体下线 商家：等待平台研判

Core Viewpoint - Douyin has taken significant action against merchants selling Moutai at misleadingly low prices, leading to the removal of low-price listings and a return to normal pricing for Moutai products on its platform [1][8]. Group 1: Actions Taken by Douyin - Douyin has removed low-price links for "53-degree Flying Moutai" from its search results, prioritizing official flagship stores and Douyin supermarket links [1]. - The main products affected were low-priced domestic versions of 53-degree 500ml Flying Moutai, while other versions remain available [4]. - A notice was issued by Douyin stating that any Moutai priced below market value would face penalties, regardless of the product version [8][11]. Group 2: Market Reactions and Pricing - The market price for domestic 53-degree 500ml Flying Moutai has recently increased, with some platforms quoting prices above 1800 yuan, while overseas versions are priced between 1500 to 1600 yuan [11]. - Merchants expressed concerns regarding the criteria for determining market prices and the execution of penalties for low pricing [10]. - Some merchants continued to sell products without clearly indicating whether they were overseas versions, leading to public backlash [11]. Group 3: Moutai's Strategy and Partnerships - Moutai has been actively engaging with e-commerce platforms to strengthen its market presence and combat counterfeit products [11]. - The company has established partnerships with major platforms like JD and Alibaba, focusing on maintaining a healthy channel ecosystem [11][12]. - Douyin has been expanding its collaboration with Moutai, including live streaming and marketing initiatives to promote Moutai products [12].