抖音低价茅台突然集体下线，商家回应

Core Viewpoint - Douyin has taken significant action against the sale of low-priced Moutai, ensuring that only official stores and normal-priced listings appear on its platform, following complaints about misleading sales practices [1][4][10]. Group 1: Douyin's Actions - On November 15, Douyin removed low-priced links for "53-degree Flying Moutai," with listings now primarily from official flagship stores [1]. - The main products affected were low-priced domestic versions of 53-degree 500ml Flying Moutai, while other versions remain available [4]. - Douyin issued a strict notice on November 10, stating that any Moutai priced below market value would face penalties, including potential classification as counterfeit [10]. Group 2: Market Reactions - The notice led to widespread concern among merchants regarding how market prices are determined and the execution of penalties [12]. - Douyin later clarified that the notice was misinterpreted and that the action was in response to consumer complaints about false advertising related to low-priced Moutai [12]. - The wholesale price of domestic 53-degree 500ml Flying Moutai has recently increased, with some platforms quoting prices above 1800 yuan, while overseas versions are priced lower [12]. Group 3: Moutai's Strategy - Moutai has been strengthening communication with e-commerce platforms to maintain a healthy sales ecosystem, emphasizing the need for proper management and competition [13][14]. - The company has been actively working with major platforms like JD and Alibaba to establish a cooperative framework against counterfeit products [14]. - Douyin has been expanding its collaboration with Moutai, including live streaming and marketing initiatives to enhance brand visibility [14].