Core Viewpoint - The company is implementing a restricted stock incentive plan to enhance its long-term incentive mechanism, aiming to align the interests of shareholders, the company, and management for sustainable development [1] Group 1: Sales Performance - During the 2025 Double Eleven shopping festival, the company entered the sales Top 20 list for the first time, indicating strong performance [1] - The company’s product categories, particularly in cosmetics, showed good growth momentum, with popular items like caviar cushion foundation and air lip glaze performing well [1] - The skincare segment, especially the caviar series, has significant growth potential, and the launch of 13 new perfumes in May has resulted in several best-selling products [1] Group 2: Customer Loyalty and Repurchase Rate - As of the first half of 2025, the company has 405 self-operated counters and 32 distributor counters, employing over 3,100 beauty consultants to enhance brand visibility [2] - The total number of registered members in the online and offline loyalty programs reached approximately 13.4 million and 5.6 million, respectively, with an overall repurchase rate of 26.8%, up by 2 percentage points year-on-year [2] - The main brand, MAOGEPING, ranked first in repurchase rate in the beauty and cosmetics category on the Douyin platform, reflecting increasing consumer loyalty [2] Group 3: Profit Forecast and Rating - Based on strong sales performance across online and offline channels, the company forecasts net profits of 1.21 billion, 1.58 billion, and 2.03 billion yuan for 2025-2027, representing year-on-year growth of 38%, 30%, and 28% respectively [2] - The company is recognized as a high-end cosmetics brand with a unique founder IP that enhances brand value, and it is expected to continue growing steadily in both skincare and cosmetics categories [2] - The company maintains a "buy" rating due to its brand value, channel advantages, and potential for future growth [2]
毛戈平(01318.HK)点评：拟发股权激励计划 长效激励机制绑定长期成长