东风将与华为成立全新品牌，区别于鸿蒙智行模式

Core Insights - The emergence of the "境" brand signifies a new phase in the collaboration between automotive companies and Huawei [1] Group 1: Brand Collaboration - Dongfeng Motor announced on November 15 that a new brand created in partnership with Huawei will be launched on November 20 [2] - The project, initiated in 2023, is one of the earliest co-creation models established with Huawei, currently referred to as DH, with the Chinese brand name to be revealed soon [2] - The "境" brand represents a new collaboration model where automotive companies and Huawei will work together on brand creation, focusing on smart technology, user ecosystems, and brand marketing [5] Group 2: Comparison with Previous Models - The "境" brand collaboration is seen as an upgraded version of Huawei's previous "HI" model, allowing for deeper cooperation compared to past partnerships [5] - Unlike the existing "鸿蒙智行" system's brands, the new "境" brand may not be sold through Huawei's terminal store network, providing more flexibility and freedom to automotive companies [5] - The "境" brand follows the previously announced "华境" and "启境" brands from SAIC-GM Wuling and GAC Group, respectively, with "华境" targeting the 100,000 yuan price range and focusing on the popularization of smart technology, while "启境" aims at the luxury market with a price point around 300,000 yuan [6]