BABA(US:BABA) Sou Hu Cai Jing·2025-11-16 11:43Group 1 - Tmall's "Double 11" event in 2025 achieved record growth, with nearly 600 brands surpassing 100 million in sales and 34,091 brands doubling their sales compared to last year [1][4] - Tmall's president, Jialuo, stated that the growth was driven by support for quality brands and original merchants, along with the largest consumer investment in the platform's history [1] - The event provided a significant platform for new and original brands, with 406 new brands ranking first in trending categories, and 26 new brands achieving over 100 million in sales [4] Group 2 - A total of 14,246 new products surpassed 1 million in sales during "Double 11," with 30% of products that exceeded 100 million in sales being new [4] - Tmall's 88VIP membership reached a new high, with daily order numbers increasing by 31% year-on-year, and 14.5 million new members added to brand flagship stores [4] - This year's "Double 11" marked the first event with full participation from Taobao's upgraded consumer platform and the comprehensive application of AI, leading to significant increases in sales and user engagement [5]