XIAOMI(HK:01810) Sou Hu Cai Jing·2025-11-16 15:00Core Viewpoint - Lei Jun emphasizes the importance of safety in the design and development of the Xiaomi SU7, asserting that safety standards are paramount in the automotive industry [1][2]. Group 1: Safety Standards and Design - The Xiaomi SU7 is designed with a focus on safety, featuring a structural strength of 2000MPa and a torsional rigidity of 51,000Nm, highlighting the company's commitment to rigorous safety standards [1]. - The vehicle aims to be a leader in winter range performance, showcasing innovative thermal management solutions [1]. Group 2: Public Relations and Response - Lei Jun's recent social media activity appears to be a response to public criticism, indicating a serious tone and a desire to address safety concerns directly [2][5]. - Despite his efforts, the public relations strategy may not be effective, as ongoing skepticism and criticism persist in the comments [5][8]. - The response strategy has been criticized for lacking logical coherence, with some statements potentially exacerbating the situation rather than alleviating it [8][12]. Group 3: Implications for Brand Management - The incident illustrates the dual-edged nature of a CEO as a brand spokesperson, where both positive and negative perceptions can significantly impact the brand [14]. - The automotive industry must prioritize safety in both marketing and product development to withstand consumer scrutiny [14]. - The rapid dissemination of information in the digital age can amplify both praise and criticism, suggesting that companies must navigate public perception carefully [14].