XIAOMI(HK:01810) 3 6 Ke·2025-11-17 00:59Core Viewpoint - The article discusses the recent emotional responses from Lei Jun, the CEO of Xiaomi, regarding criticisms of the safety of Xiaomi's vehicles, particularly in light of serious accidents involving the SU7 model. It highlights the tension between design aesthetics and safety concerns, and the need for Xiaomi to address public anxieties more effectively. Group 1: Lei Jun's Response - Lei Jun expressed frustration over misinterpretations of his previous statements regarding vehicle design, emphasizing that aesthetics and safety are not mutually exclusive [2][4][6] - He criticized the online narrative that pits "good looks" against "safety," asserting that this framing is misleading [6][10] - In his public appearances, he has shifted the focus from specific safety concerns to broader industry issues, calling for a rational perspective on the growth of new automotive players [9][10] Group 2: Public Perception and Trust Issues - Following recent accidents, there has been a significant drop in Lei Jun's social media followers, indicating a loss of public trust in Xiaomi's automotive safety [14] - The article notes that the public's sensitivity to safety discussions is heightened due to real-life accidents, which have raised serious concerns about vehicle safety features [14][16] - Xiaomi's marketing strategies, which may have been acceptable in the consumer electronics sector, are viewed as inadequate in the automotive industry, where safety is paramount [12][16] Group 3: Need for Accountability and Action - The article argues that instead of focusing on defending against accusations, Xiaomi should provide detailed explanations regarding safety features, particularly concerning the vehicle doors in extreme situations [17][22] - It suggests that Xiaomi should take a leadership role in safety discussions and support new regulations aimed at improving vehicle safety standards [20][24] - The need for a tiered driving license system is highlighted as a necessary step to ensure that drivers are adequately trained to handle high-performance vehicles [24][26]