CHJ(SZ:002345) Sou Hu Cai Jing·2025-11-17 00:58Group 1 - The international gold price has surged over 45% in 2025, closing at $4211.02 per ounce as of November 14, 2025, leading to a significant increase in domestic gold jewelry prices, which have surpassed 1300 yuan per gram [3][8][10] - Major gold jewelry brands have seen average price increases of approximately 181.8 yuan per gram since October, causing many potential buyers to reconsider their purchases due to the high prices [10][8] - The consumption of gold jewelry in China has declined sharply, with a 26.85% year-on-year drop in the first quarter of 2025, despite rising gold prices [16][8] Group 2 - The brand "潮宏基" has shifted its strategy to focus on small-weight gold jewelry, targeting younger consumers with lower price points and emotional value through IP collaborations [51][70] -潮宏基 has successfully integrated popular IPs into its product offerings, resulting in significant sales growth, with a reported revenue increase of 28.35% year-on-year in the first nine months of 2025 [70][59] - The brand's approach contrasts with traditional gold retailers, which are facing store closures and declining sales, as潮宏基 capitalizes on the trend of emotional spending among young consumers [69][70]