雷军回应汽车安全质疑，小米公关总经理王化换岗

Core Viewpoint - Xiaomi's founder Lei Jun has publicly addressed concerns regarding automotive safety, suggesting that there has been misrepresentation and distortion of facts in online discussions [1] Group 1: Leadership Changes - Xiaomi's public relations head Wang Hua is set to change positions, which has attracted attention from the public and media [1] - Wang Hua has been a prominent figure in Xiaomi's public relations, often engaging on social media to counter misinformation and has become a recognizable "IP" for the company [1] Group 2: Marketing Strategy - Xiaomi's marketing strategy heavily relies on the personal brand of Lei Jun, which can enhance product visibility but also poses risks during negative events [1] - The duality of this strategy means that Lei Jun may become the primary target for accountability during crises, as current negative sentiments are largely directed at him [1] - Both Xiaomi and Lei Jun need to consider how to balance the corporate brand with the personal brand of the entrepreneur [1]