Group 1 - The 2025 Brand Summit, hosted by Focus Media, took place in Shanghai, focusing on the theme "Brand Anti-Internal Competition, Value Re-Elevation," gathering industry experts and corporate representatives to discuss new paths for brand value enhancement [1] - Wu Xiangdong, Chairman of Guizhou Zhenjiu Group, delivered a keynote speech on "Exploration of Innovative Business Models for Guizhou Zhenjiu," emphasizing the company's proactive approach to business model innovation in response to economic changes and intensified industry competition [3] Group 2 - Guizhou Zhenjiu has developed a comprehensive strategic system based on the "Super Innovation" concept, which includes seven major strategies: Super Linkage, Super Products, Super Channels, Super Communication, Super Organization, Super Brand, and Super Experience, aimed at promoting sustainable development [3] - The company launched the "Wan Shang Alliance Wealth Creation Forum," which has become the most popular innovative business model in the liquor industry for 2025, with over 9,000 participants and more than 3,600 successful client signings to date [3] Group 3 - In product innovation, Guizhou Zhenjiu introduced the "Da Zhen·Zhenjiu" super product, offering high cost-performance to meet consumer needs, and the "Bull Market" beer, promoting the philosophy of "Enjoying Life" [4] - The brand is enhancing its cultural significance by reinforcing its positioning as "China's No. 1 Liquor Project" and engaging youth ambassador Yao Annan to boost brand awareness, with Wu Xiangdong's personal video account achieving significant viewership [4] Group 4 - Guizhou Zhenjiu is transitioning from selling liquor to selling a lifestyle, with the development of the Zhenjiu Manor aimed at providing high-end, immersive experiences in liquor culture, which will become a global marketing innovation base and a new tourism landmark for Guizhou [4] - The company's super products "Da Zhen·Zhenjiu" and "Bull Market" beer were showcased at the event, receiving unanimous praise from attendees for their exceptional quality and taste [4]
珍酒李渡集团董事长吴向东受邀出席2025年品牌高峰论坛并作主旨演讲