广东开启十五运会“特别菜单”：赛事流量如何变现餐饮“留量”？

Core Viewpoint - The hosting of the 15th National Games in Guangdong has led to a significant increase in restaurant promotions and consumer engagement, aiming to convert the event's large foot traffic into dining revenue [1][5][9]. Group 1: Restaurant Promotions and Consumer Engagement - Guangdong restaurants have launched special menus and discounts during the National Games, including unique dishes that reflect the event's themes [1][3][5]. - Notable restaurants like Dian Dou De and Tao Tao Ju have introduced themed dishes such as "Luo Mi Xiang Yu Ni Jiao" and "Champion Prawn Dumplings," which creatively incorporate elements of the games [3][5]. - The event has resulted in a noticeable increase in customer traffic, with some restaurants reporting a 10% rise in daily customer flow and a 20% increase in foot traffic at specific locations [6][7]. Group 2: Economic Context and Industry Challenges - Guangdong's restaurant industry, while leading the nation with a projected revenue of 590.49 billion yuan in 2024, has faced growth challenges since 2025, with a 2.1% increase in the first three quarters, lagging behind the retail sector [7][9]. - Industry experts attribute the slowdown to mismatches in supply and demand, increased competition, and the need for product innovation to meet changing consumer preferences [7][9]. Group 3: Long-term Industry Strategies - The National Games provide a short-term boost, but long-term recovery in the restaurant sector will require a focus on building impactful brands and enhancing consumer experiences [9][10]. - Strategies include diversifying offerings, creating immersive dining experiences, and leveraging cultural elements to attract a broader customer base [9][11]. - The Guangdong provincial government has also initiated the "Guangdong Food Map" to promote local cuisine and stimulate winter dining consumption [11].