多家低价飞天茅台链接显示下架，茅台批价11月以来小幅回升

Core Viewpoint - Douyin has initiated a special governance action against false advertising and irregular marketing practices related to Moutai, leading to the removal of many unauthorized stores selling Moutai at low prices [2][3][13]. Group 1: Douyin's Actions - Douyin has responded to rumors about penalties for selling Moutai below market price, clarifying that these claims are misinterpretations [3]. - The platform has launched a special governance action targeting false advertising and irregular marketing practices, particularly those using "false low prices" to attract customers [3][13]. - As part of this initiative, Douyin has already dealt with over 2,000 irregular products and 690 violating merchants in the past three months [13]. Group 2: Market Impact - The price of 53-degree Moutai has become a focal point, with many stores previously listing it at 1499 yuan per bottle now showing as suspended or removed [1][11]. - Following the governance actions, the price of 53-degree 500ml Moutai has increased, with current listings generally above 1750 yuan per bottle, compared to lower prices during the "Double 11" shopping festival [11][15]. - The wholesale reference price for Moutai has seen fluctuations, dropping to 1855 yuan per bottle earlier this year but recovering to 1655 yuan as of November 17 [16][17]. Group 3: Industry Reactions - Industry experts suggest that the platform's control over low-price marketing will likely lead to a price recovery for major products like Moutai and Wuliangye [14]. - Moutai's management is actively working with various online platforms to combat counterfeit products and maintain market order [16]. - The recent actions by Moutai and other liquor companies are viewed as a "channel defense war" aimed at stabilizing pricing structures and protecting brand integrity [16].