首次布局中国本土护肤品牌，欧莱雅投资「LAN兰」

Group 1 - L'Oréal Group announced a minority stake investment in the Chinese skincare brand "LAN" through its Shanghai Meici Investment Co., marking its first investment in a local skincare brand [1] - "LAN" has achieved significant market success, ranking first in facial oil sales in China for two consecutive years (2023-2024), showcasing its innovative positioning in the market [1] - This investment reflects a strategic shift for international beauty giants from acquisition to strategic investment in the Chinese market, allowing for deeper collaboration with local brands while maintaining their independence [1][9] Group 2 - Meici Investment, established in 2022, aims to discover and nurture innovative forces in the Chinese beauty market, expanding its investment focus from fragrance to skincare technology [2] - The investment in "LAN" signifies a broader strategy to build an ecosystem in the beauty industry by focusing on brands with technological innovation and local market insights [2][7] - Previous investments by Meici include a high-end fragrance brand and a biotech company, indicating a clear investment logic centered on innovation and market understanding [4][7] Group 3 - The investment in "LAN" is part of a growing trend among international consumer giants to engage with the Chinese market through strategic investments rather than traditional acquisitions [10] - This shift is driven by changes in the Chinese market, including the rise of local brands and more mature consumer behavior, necessitating a deeper understanding and collaboration with local players [10][12] - Other international companies, like Unilever, are also adjusting their strategies in China, focusing on partnerships and acquisitions to enhance competitiveness and product offerings [12]