国家所需，招商所能：“招商好房+”品质标准正式发布

Core Points - The 27th High-Tech Fair C³ Future Architecture Conference opened in Shenzhen, focusing on integrating resources across the real estate, design, construction, technology, and solutions sectors to promote high-quality development in the industry [2][3] - The event was guided by the Shenzhen Municipal Housing and Construction Bureau and featured participation from various industry associations and government leaders, highlighting the importance of quality housing standards in response to national policies [3][4] - The concept of "good housing" has been officially recognized in China's government work report, marking a shift towards high-quality living standards as a national strategic direction [4][7] Company Initiatives - China Merchants Shekou officially launched the "Good Housing" quality standards and the "Good House+" brand, aiming to translate macro policies into actionable housing solutions [7][8] - The company has developed a comprehensive system that includes seven dimensions, 28 scenarios, and 485 technical details to address user needs and enhance living experiences [24][26] - The "Good House" technical system is designed to exceed national standards and provide a holistic living solution, addressing the core question of what a "good house" should be in the new era [8][9] Quality Standards - The "Good House" quality standards encompass seven key dimensions: safety, comfort, sustainability, intelligence, craftsmanship, aesthetics, and service [9][11][13][15][17][19][21] - Each dimension includes specific features, such as smart safety systems, health-focused designs, energy-efficient solutions, and comprehensive service offerings, ensuring a well-rounded living experience [9][11][13][15][17][19][21] - The initiative aims to create a new paradigm for quality housing that integrates technology and human-centered design [8][9] Market Response - The first batch of "Good House" projects will be implemented in key locations in Shenzhen, responding to market demand and showcasing the company's commitment to high-quality living [24][30] - The company has a long history of involvement in Shenzhen's development, having completed over 60 projects and served more than 100,000 families [24][26] - The launch of flagship projects like the Houhai and Guiwan projects is expected to set a benchmark for future developments in the region [30][31]