新希望乳业官宣唐钱婷为品牌代言人,以“鲜活营养”助力体育强国梦

Group 1 - The core viewpoint of the articles highlights the collaboration between New Hope Dairy and swimming champion Tang Qianting, emphasizing the integration of sports spirit with the brand's fresh nutrition philosophy [2][3][14] - Tang Qianting, a prominent figure in Chinese swimming, has achieved significant milestones, including winning a silver medal at the Paris Olympics and breaking 21 Asian records, which aligns with New Hope Dairy's commitment to excellence and innovation in the dairy industry [3][14] - New Hope Dairy's "fresh" strategy focuses on product quality and innovation, aiming to meet the evolving health and nutrition needs of consumers, thereby enhancing the overall value of the company [3][10][13] Group 2 - The company has launched a "New Five-Year Strategic Plan" in 2023, which emphasizes core business development, research innovation, and regional market penetration to strengthen its fresh product capabilities [3][10] - New Hope Dairy is recognized for its commitment to high-quality dairy products, with initiatives such as the "Quality Milk Project" and the establishment of a digital food safety management platform to ensure transparency from farm to table [13][14] - The partnership with Tang Qianting is seen as a strategic move to resonate with younger consumers, leveraging her influence to enhance brand recognition and appeal among the "fresh generation" [10][14]