Shanxi Xinghuacun Fen Wine Factory (SH:600809) Sou Hu Cai Jing·2025-11-18 09:56Core Insights - The overall trend in the liquor industry is a decline in revenue for most companies, with only Shanxi Fenjiu showing growth in the first three quarters of 2025 [3][5] - The top companies are likely to consolidate resources, leading to a more pronounced market share for larger firms [3][5] Revenue Comparison - Among the 14 liquor companies analyzed, only Shanxi Fenjiu experienced year-on-year growth, while 13 others saw declines, with significant drops exceeding 30% for brands like Shui Jing Fang, Jiu Gui Jiu, and Yanghe [3][4] - The revenue of the 14 companies increased from 955.4 billion to 1,536.3 billion from 2020 to 2024, marking a growth of 60.8%, with the largest three companies growing by 85.7% [5] Profitability Analysis - In terms of net profit, only Shanxi Fenjiu showed a slight increase, while the other 13 companies experienced declines, with some facing significant losses [6][7] - The net profit of the 14 companies grew by 82.6% over four years, outpacing revenue growth by over 20 percentage points [7][8] Market Dynamics - The concentration of profits is increasingly skewed towards larger companies, with the top three accounting for 75% of net profits by 2024, up from 70.1% in 2020 [8][12] - Smaller companies are struggling, with the smallest three seeing a 2.5% decline in net profit over four years, while the smallest five grew by only 36% [5][8] Margin and Efficiency - The average gross margin for the liquor companies was 65.7% in the first three quarters of 2025, showing a slight increase from 65.1% in 2020 [11][12] - The annualized return on equity decreased from 18% in 2020 to 12.3% in 2025, indicating a decline in capital efficiency despite increased net assets [12][10] Future Outlook - The industry faces challenges similar to those in real estate, with potential downward pressure on smaller brands as market conditions worsen [15][12] - There is speculation about the sustainability of high-end liquor pricing, with concerns that excessive price increases could alienate consumers [13][15]