Core Insights - iQIYI reported Q3 2025 revenue of 6.68 billion yuan, with membership service revenue at 4.21 billion yuan, online advertising service revenue at 1.24 billion yuan, content distribution revenue at 640 million yuan, and other revenue at 590 million yuan [2] - The company experienced an operating loss of 21.9 million yuan and a net loss of 150 million yuan for the quarter, under non-GAAP standards [2] - Total costs for the quarter were 5.47 billion yuan, showing a year-on-year decrease of 3%, with content costs accounting for 4.04 billion yuan [2] Revenue Breakdown - Membership service revenue constituted the largest portion of total revenue at 42.1% [2] - Online advertising service revenue represented 12.4% of total revenue [2] - Content distribution and other revenues contributed 6.4% and 5.9% respectively [2] Cost Analysis - Total costs decreased by 3% year-on-year, indicating improved cost management [2] - Content costs were the primary expense, making up a significant portion of total costs at 40.4 billion yuan [2] - Sales and management expenses were reported at 930 million yuan, while research and development expenses were 410 million yuan [2]
爱奇艺三季度总营收66.8亿元