拼多多“千亿扶持”半年耕耘成果初显

Core Insights - Pinduoduo's "100 Billion Support" initiative is driving high-quality development in e-commerce, enabling more regions to enjoy convenient online shopping services and share the benefits of e-commerce growth [1][3][10] Group 1: Business Strategy - The "100 Billion Support" program was launched in early April to invest heavily in building a high-quality e-commerce ecosystem, aiming for a win-win situation among users, merchants, and the platform [1][3] - Pinduoduo has increased support for small and medium-sized businesses, new quality merchants, and brand merchants, leading to a 51% year-on-year growth in quality product SKUs [3][5] - The number of merchants has accelerated, with a 42% increase in the number of merchants born in the 1995 and 2000 generations [3][7] Group 2: Agricultural Support - Pinduoduo is committed to promoting agricultural products, with the "Duoduo Good Specialty" initiative exploring new models for agricultural product sales and helping farmers increase income [4][5] - The initiative has successfully introduced customized development plans for hundreds of agricultural merchants across various regions, enhancing the value of agricultural products [4][5] - The sales of agricultural products on the platform have grown by 47% year-on-year, with a significant increase in the number of agricultural merchants [5][6] Group 3: Market Expansion - Pinduoduo is expanding its consumer base by reducing logistics costs for remote areas, allowing more consumers in western regions to access quality products [8][9] - The platform has eliminated logistics transfer fees for regions like Qinghai, Gansu, Tibet, and Inner Mongolia, significantly improving delivery times [8][9] - The initiative has led to a notable increase in orders from county-level areas, with consumers now enjoying the same online shopping conveniences as those in urban areas [8][9] Group 4: Future Outlook - Pinduoduo plans to continue focusing on sustainable development and expanding its services to cover broader regions, leveraging the "100 Billion Support" initiative [10]