小鹏发布第三季度财报：多项指标创历史新高，品牌向上仍存挑战

Core Insights - Xiaopeng Motors reported strong performance in Q3 2025, with record delivery volume, revenue, gross margin, and cash reserves [2][4] - The average selling price per vehicle was 155,000 yuan, indicating challenges in brand elevation [5][6] Financial Performance - Total delivery volume reached 116,007 units, a year-on-year increase of 149.3% and a quarter-on-quarter increase of 12.4% [2] - Total revenue for Q3 was 20.38 billion yuan, up 101.8% year-on-year and 11.5% quarter-on-quarter [2] - Gross margin for Q3 was 20.1%, an increase of 4.8 percentage points year-on-year, while automotive gross margin was 13.1%, up 4.5 percentage points [3] Revenue Streams - Revenue from "services and other businesses" reached 2.33 billion yuan, a year-on-year increase of 78.1% and a quarter-on-quarter increase of 67.3% [2] - The partnership with Volkswagen significantly boosted revenue, with potential for future growth [2] Cost Management - Net loss for the quarter was 380 million yuan, a significant reduction from 1.81 billion yuan in the same period last year [4] - R&D expenses were 2.43 billion yuan, a year-on-year increase of 48.7%, driven by new model and technology development [5] - Selling, general, and administrative expenses rose to 2.49 billion yuan, up 52.6% year-on-year [5] Cash Position - Cash and cash equivalents, restricted cash, short-term investments, and time deposits totaled 48.33 billion yuan, an increase of approximately 760 million yuan from the previous quarter [5] Market Position and Challenges - Xiaopeng Motors faces challenges in brand elevation, particularly in the 200,000 yuan and above segment, following the launch of lower-end models [6] - The company aims to enhance its brand influence through investments in advanced driving technology and other innovative areas [7] Future Outlook - For Q4, Xiaopeng Motors expects vehicle deliveries between 125,000 and 132,000 units, a year-on-year growth of approximately 36.6% to 44.3% [7] - Total revenue is projected to reach between 21.5 billion and 23 billion yuan, representing a year-on-year growth of approximately 33.5% to 42.8% [7]