骑单车点咖啡，哈啰瑞幸联手打造出行消费入口

Core Insights - Hello and Luckin Coffee have officially announced a partnership, allowing users to purchase Luckin beverages directly through the Hello app while riding from November 17 to November 30 [1] - This collaboration marks Hello's first foray into order-level cooperation, effectively linking travel scenarios with beverage consumption [1][2] - The partnership reflects a new trend in the local service industry, emphasizing the importance of scenario integration based on real user behavior [2] Group 1 - Users can scan to ride and simultaneously order drinks, with the option for delivery or in-store pickup [1] - First-time orders on the same day will receive a discount of 1.5 yuan, and Hello cardholders can redeem equivalent rewards [1] - The collaboration includes offline elements, such as customized bikes and exclusive gifts for users who check in on social platforms [1] Group 2 - The local service market is shifting from traffic acquisition to competition based on scenario integration capabilities [2] - Hello aims to deepen the integration of travel scenarios with lifestyle services, enhancing user value and commercial efficiency [2] - The partnership with Luckin Coffee validates Hello's ability to connect diverse consumer needs and the company looks forward to collaborating with more brands [2]