苹果18大变革 库克准备退休？

Core Insights - Apple is set to undergo its largest upgrade in iPhone history, both in terms of features and release schedule [1] - Over the next three years, Apple plans to launch three new models, each with distinct designs and forms [3] Product Development - To accommodate the launch of three new models, Apple is accelerating its innovation and research efforts [5] - After five years of minimal updates, Apple is reimagining its iPhone series, introducing the new iPhone Air and redesigned iPhone 17 Pro series, with the latter being particularly successful [6] - The second-generation iPhone Air will focus on a 2nm chip upgrade to improve battery life, without significant structural changes [12] Release Schedule Changes - Starting in 2026, Apple will significantly alter its smartphone release schedule, introducing three high-end models in the fall, including the iPhone 18 Pro and a new foldable phone [10] - This new strategy aims to release 5 to 6 new models annually, allowing for a more balanced revenue distribution throughout the year [10] Strategic Adjustments - Apple is shifting its focus from the Mac Pro to the Mac Studio as its primary professional desktop strategy [14] - There are anticipated major personnel changes, with CEO Tim Cook possibly stepping down, although he may transition to the role of board chairman [14][16]