GREE(SZ:000651) Sou Hu Cai Jing·2025-11-19 02:34Core Viewpoint - The introduction of the Rose Air Conditioner by Gree Electric is seen as an innovative attempt to transform air conditioning into an art form, targeting the wedding appliance market and aiming to create value through unique design and technology [2][4]. Company Overview - Gree Electric's Rose Air Conditioner was launched in January last year, featuring a rose gold body and a biomimetic rose design, with advanced technology such as distributed air supply and AI voice interaction [2]. - The official price range for the Rose Air Conditioner is between 13,000 to 33,000 yuan [2]. Market Performance - As of August, the Rose Air Conditioner has sold 60,000 units through Gree's JD.com flagship store, indicating a "relatively hot sales" performance despite mixed reviews [4]. - Gree holds a 25.40% market share in the online retail of household air conditioners for 2024, maintaining its leading position in the industry [4]. Competitive Landscape - The air conditioning market in China is highly competitive, with the top three players (Midea, Gree, and Haier) accounting for 68.2% of retail volume and 73.6% of retail value in the first half of the year [4]. - Gree's retail volume and value market shares have declined by 1.4% and 0.6% respectively, reflecting the intense competition in the market [4]. Strategic Direction - Following her re-election as chairman in April, Gree's primary goal is to maintain stable growth, with a focus on preserving its core air conditioning business [5]. - The launch of the Rose Air Conditioner represents Gree's bold exploration of niche markets for growth, although its market performance has been described as merely acceptable [5].