Core Insights - The 17th "Double Eleven" event concluded with a total sales volume of 1.619 trillion yuan on e-commerce platforms, marking a year-on-year growth of 12.3% [1] - Instant retail emerged as the biggest surprise this year, achieving a total sales volume of 67 billion yuan, which represents a staggering year-on-year increase of 138.4% [1] E-commerce Performance - The largest third-party delivery platform, SF City, reported that daily order volume for same-city delivery increased by over 50% compared to last year during the "Double Eleven" period [1] - In terms of product categories, food delivery orders have shown strong growth since the "takeout war," with beverage orders increasing by over 160% year-on-year and fast food orders growing by 110% [1] - Non-food categories such as supermarket goods and beauty products also experienced double-digit growth in order volume year-on-year [1] Delivery and Logistics - SF City, as a neutral third-party platform, demonstrated impressive performance during the promotional period, with significant growth in orders from platforms like Douyin, Meituan, Taobao Flash Sale, JD Instant Delivery, and merchants' own platforms [1] - The "last mile" delivery segment, which supports traditional express delivery, saw a rapid increase in order volume year-on-year, with daily average order volume in all stages of the delivery process far exceeding last year's peak [1] - The average daily order volume for the collection stage doubled compared to last year [1]
即时零售成“双十一”电商主战场，顺丰同城日均同城配送单量同比增超50%