《鬼灭》撤档疑云，或将重创联名潮玩

Core Insights - The film "Demon Slayer: Infinity Castle Chapter 1 Akaza Strikes Again" has achieved a box office of over 400 million yuan and over 1.12 million viewers in mainland China, amidst rumors of its imminent withdrawal from theaters [1] - Despite the uncertainty surrounding its screening schedule, various brands have launched collaborative products with the "Demon Slayer" IP, indicating strong market interest and potential economic impact [4][5] Group 1: Brand Collaborations - Luckin Coffee has launched a series of collaborative products with "Demon Slayer," including a high-priced coffee set that has seen significant consumer interest, demonstrating the effectiveness of IP-driven marketing [3][4] - Other brands, such as Nestlé, Uniqlo, and Pizza Hut, have also engaged in collaborations, offering themed products that have resonated well with consumers, showcasing the broad appeal of the IP [3][4] - The collaboration has extended to the collectible market, with brands like Pop Mart releasing themed blind boxes, indicating a robust demand for merchandise associated with the IP [4][5] Group 2: Market Dynamics - The "Demon Slayer" phenomenon reflects a broader trend in the Chinese market where classic IPs are leveraged for consumer engagement, particularly in the rapidly growing "collaboration economy" [5][6] - The East Asian market has established a complementary relationship where Japan excels in IP creation while China focuses on consumerization, leading to mutual benefits [6][9] - The current market dynamics present an opportunity for Chinese IPs to emerge, as the reliance on foreign IPs poses risks related to high licensing costs and market volatility [10][11] Group 3: Future Directions - Industry experts suggest that Chinese IPs should focus on creating unique content that resonates with local cultural values, moving away from the perception that "two-dimensional" content is solely Japanese [11][12] - There is a call for a shift from merely importing and monetizing foreign IPs to developing and globally operating homegrown IPs, which could enhance the sustainability of the industry [13][14] - Companies like Tencent and Yu Wen Group are already exploring this direction by expanding their IP portfolios and engaging in international markets, indicating a shift towards a more integrated and self-sufficient industry structure [14][15]