YAOJI TECHNOLOGY(SZ:002605) Bei Jing Shang Bao·2025-11-19 04:47Core Viewpoint - The company is experiencing significant revenue declines in its core business areas, prompting a leadership change and a search for new growth opportunities through diversification into short video and short drama production [1][2][8]. Financial Performance - In 2024, the company's revenue decreased by 24.04% year-on-year, while the third quarter of 2025 saw a revenue drop of 23.95% [1][2]. - For the third quarter of 2025, the company reported a revenue of 670 million yuan and a net profit attributable to shareholders of 134 million yuan, reflecting a decline of 3.98% [2][3]. - The first three quarters of 2025 showed a total revenue of 2.108 billion yuan, down 24.42% year-on-year, with a net profit of 390 million yuan, down 8.0% [2][3]. Business Segments - The poker business remains stable, but the company is facing challenges in its gaming segment, which has seen a revenue decline of 17.20% to 1.015 billion yuan in 2024 [4][5]. - The gaming segment, which includes products like "Fishing New Era," has been a key growth driver since 2018, but is now facing intense competition and user retention issues [4][5]. - The digital marketing segment has shown unstable gross margins, with rates fluctuating from 9.56% in 2020 to 7.76% in 2024, attributed to a fixed client structure and increased competition [6]. Strategic Initiatives - The company is actively seeking new growth points, particularly through its short video and short drama initiatives, leveraging its existing digital marketing experience [8][9]. - The establishment of the Shanghai International Short Video Center aims to enhance capabilities in short video and drama production, with over 200 indoor scenes completed [8]. - The company plans to integrate short drama marketing with its digital marketing channels to drive traffic, although it faces challenges in content quality and expertise [9].