BABA(US:BABA) Sou Hu Cai Jing·2025-11-19 05:51Core Insights - The "2025 Douyin Mall Year-End Carnival" is set to capitalize on the winter consumption surge, with promotional events like Double 12 and New Year's Day driving consumer demand and providing growth opportunities for brands and merchants [1][3] - The event aims to help merchants capture user needs and leverage marketing strategies to achieve sustained business growth during this critical sales period [1] Group 1: Event Launch and Participation - The registration for the "2025 Douyin Mall Year-End Carnival" opened on November 18, allowing merchants to sign up through the Douyin store backend to access various resources and support [3] - Merchants are encouraged to participate actively to seize the year-end consumption wave and maximize business potential [3] Group 2: Promotional Strategies - Douyin Mall is offering multiple discount strategies, including "Instant Discount" and "Direct Price Reduction," to help merchants attract consumer attention and enhance conversion rates [5] - Successful registration for these promotional strategies will provide merchants with additional traffic support and exposure during the event [5] Group 3: Content and Shelf Integration - A comprehensive approach integrating content and shelf operations is essential for merchants to effectively reach target consumers and drive sales [6] - The platform is incentivizing content creators to generate engaging content, thereby increasing brand exposure and sales [7] Group 4: Enhanced Visibility and Sales Channels - Douyin Mall is enhancing its search functionalities and introducing various sales channels like "Super Value Purchase" and "Flash Sale" to boost merchant visibility and sales [9] - Merchants can benefit from reduced commission fees and additional traffic support by completing specific tasks during the event [9] Group 5: Customized Marketing Initiatives - The platform is launching tailored marketing initiatives, such as "Winter Essentials Competition" and "New Year Outfit Launch," to cater to seasonal consumer demands and help merchants achieve significant sales [10][11] - Various brand-focused campaigns are also being introduced to support high-potential brands and enhance their market presence [11] Group 6: Learning and Resource Access - Merchants are encouraged to visit the Douyin E-commerce Learning Center for more information on event strategies and resources to optimize their participation in the year-end carnival [12]