天创时尚：不涉及网红经济业务

Core Viewpoint - The company, Tianchuang Fashion (603608.SH), focuses on fashion footwear and apparel, actively leveraging digital marketing strategies to enhance online sales channels and brand exposure without engaging in influencer economy business [1] Group 1: Online Channel Layout - The company utilizes third-party platforms such as Tmall, Vipshop, and JD.com for public e-commerce retail, alongside self-operated WeChat mini-programs for private channels [1] - The company is expanding its presence on content and social platforms like Douyin, Xiaohongshu, and WeChat video accounts, actively promoting through live streaming and video content to increase brand and product visibility [1] Group 2: Online Marketing Forms - The marketing strategies include "live streaming promotion," "content e-commerce," and "influencer collaboration," which encompass influencer-led live sales and short video content creation [1] - The company collaborates with various influencers based on brand and product promotion plans to broaden communication reach and conversion pathways [1]