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解决Siri这座「屎山」,是苹果新掌门的头号任务
AppleApple(US:AAPL) 3 6 Ke·2025-11-19 09:46

Core Insights - Apple is facing a significant leadership transition as CEO Tim Cook, aged 64, is expected to step down by 2026 after a 15-year tenure, during which the company's market value surged from $350 billion to over $4 trillion [3][4] - The new CEO will face the urgent challenge of addressing Apple's lag in the AI sector, particularly with the delayed upgrades to Siri and the lack of competitive AI applications [5][25] Leadership Transition - Tim Cook's departure raises questions about who will succeed him at the helm of the tech giant [3][4] - John Ternus, Senior Vice President of Hardware Engineering, is widely considered the frontrunner for the CEO position due to his extensive experience in product design and engineering [7][9] - Other potential candidates include Craig Federighi, Senior Vice President of Software Engineering, known for his efficiency and management style, and Deirdre O'Brien, who has a deep understanding of Apple's culture but lacks technical experience [11][19][20] AI Challenges - Apple is perceived as falling behind in the AI race, with significant delays in the rollout of AI features for Siri and other products [5][25][26] - Internal issues, including a high failure rate in testing new AI functionalities and the need for a complete overhaul of Siri's architecture, have compounded these challenges [28][29] - The departure of key AI executives has further slowed Apple's progress in AI development [31] Product Development and Innovation - Apple's Vision Pro headset has underperformed in the market, with sales falling short of expectations since its launch [32] - The company is also working on a foldable iPhone, with plans for a 2026 release, but production challenges have led to potential delays [34][35] - The new leadership will need to navigate a complex landscape of innovation and operational efficiency, as Apple has expanded significantly under Cook's leadership [36][37]