TENCENT(HK:00700) 2 1 Shi Ji Jing Ji Bao Dao·2025-11-19 10:16Core Insights - The future of cross-border consumption and payment is expected to diminish the perception of national boundaries, allowing users to purchase goods easily regardless of their origin, and making cross-border remittances as simple as sending a message [2][4] - Tencent is leveraging its WeChat ecosystem and financial technology capabilities to accelerate its global expansion in the increasingly competitive cross-border payment market [2][4] Industry Trends - The core driving factors for the growth of cross-border payment include increased communication between China and other countries, rising market demand, and the growing acceptance of Chinese goods and services abroad [4] - Future cross-border payments will integrate AI and mini-programs to create a more intelligent and seamless user experience, aiming for a "WeChat global payment ecosystem" [4][5] Business Segments - Tencent's cross-border payment business is divided into three main segments: cross-border remittances, cross-border consumption, and cross-border trade services [6][7] - Cross-border remittances allow global users to transfer funds to their WeChat accounts, while cross-border consumption includes transactions for both foreign visitors in China and Chinese users traveling abroad [7] Market Challenges - The main challenges in expanding into different countries include cultural differences, regulatory environments, and varying technological infrastructures [7] - Tencent adopts a "1+1+1" cooperation model, combining its technological capabilities with local financial institutions and major brands to overcome these challenges [7] Recent Developments - Since the resumption of cross-border consumption post-pandemic, Tencent has expanded its WeChat Hong Kong dollar wallet to support payments across millions of merchants in mainland China [9][10] - The company has also engaged in the construction of a "cross-border QR code unified gateway," allowing foreign users to pay using their local wallets without needing to install WeChat [10] Competitive Advantages - Tencent's significant advantage lies in its vast user base of over one billion WeChat users, which facilitates partnerships with merchants and institutions [11] - The integration of WeChat's ecosystem, including public accounts and mini-programs, enhances Tencent's value proposition in the cross-border payment space [11] Solutions for Businesses - Tencent has launched solutions like TenPay Global and Tencent Smart Goose to support cross-border e-commerce, providing comprehensive payment services and compliance management for businesses [12] AI Integration - AI technology plays a crucial role in Tencent's cross-border payment operations, particularly in risk identification and enhancing user experience [14] - The company has achieved a fraud rate of approximately one in a million, significantly lower than the overseas average, by utilizing AI for risk management [14]