Wangfujing(SH:600859) Xin Jing Bao·2025-11-19 10:47Core Insights - The "Wai Li" project, located adjacent to the Universal Beijing Resort, is set to officially launch by the end of this year, featuring over 100 first stores [1][2] - The project aims to leverage the spillover effects from the Universal Beijing Resort, which has attracted over 10 million visitors since its opening in September 2021 [1] Group 1 - The "Wai Li" project includes three main business formats: Wangfujing Well Town, Nuo Lan Hotel, and Ting Yun Town, creating a new paradigm for cultural and commercial tourism experiences [2] - The project has successfully attracted several first stores in Beijing, including brands like ARMANI, COACH, and BALLY, as well as unique attractions such as the Manchester United Dream Theater [2] - The Wangfujing Well Town aims to combine art, commerce, and nature within its 187,000 square meters of space, breaking the traditional outlet model [2] Group 2 - The Nuo Lan Hotel features a vertical ecological space inspired by an aerial garden, including a ten-story infinity pool with views of the Universal Studios light show [2] - Ting Yun Town will host various experiential offerings, including a Little Prince theme park and a livehouse, enhancing the overall consumer experience [2] - The company plans to organize over 100 events next year, focusing on sports, music, pets, and culture during key holidays to further enrich consumer engagement [2]