Apple(US:AAPL) 3 6 Ke·2025-11-19 11:50Core Viewpoint - The streaming industry is facing significant challenges, with major players like Netflix, Disney+, and Apple TV experiencing pressure from rising subscription prices and competition from short-form content [1]. Group 1: Apple TV's Subscription Pricing and User Base - Apple TV's monthly subscription price has increased from $4.99 to $12.99 over three years, marking a 117% rise [3]. - Eddy Cue, Apple's Senior Vice President, confirmed that there are currently no plans to introduce an ad-supported subscription model for Apple TV, despite user demand [3]. - Apple TV reportedly has a user base significantly exceeding the previously estimated 45 million, although this figure is still modest compared to competitors like Netflix and Disney+ [3][5]. Group 2: Content Strategy and Financial Performance - Since its launch in 2019, Apple TV has amassed over 45 million users, but this is considered underwhelming compared to Disney+'s rapid growth to over 100 million users within two years [5]. - Apple TV's content strategy focuses on high-quality original productions, having invested over $6 billion in content creation and established a dedicated team for original programming [6][8]. - Despite critical successes, such as winning an Oscar for "CODA" and achieving significant box office returns with "F1 Movie," Apple TV's lack of a diverse content library limits its competitive edge [8][10]. Group 3: Financial Challenges and Future Outlook - Apple TV is projected to incur losses exceeding $1 billion in 2024, making it the only unprofitable subscription service within Apple's portfolio [10]. - The sustainability of Apple TV's losses is in question, especially if Apple views it solely as a streaming service rather than a tool to enhance hardware product appeal [12]. - If Apple decides to treat Apple TV as a standalone service, the introduction of an ad-supported subscription model may become necessary to address financial challenges [12].