LI AUTO(US:LI) 3 6 Ke·2025-11-19 12:25Core Insights - Li Auto is facing unprecedented pressure with a decline in vehicle sales, selling 31,767 units in October, showing both year-on-year and month-on-month decreases [1] - The company acknowledges a slowdown in efficiency and is adjusting its product and research strategies, including accelerating its overseas expansion and increasing AI investments [1][3] Sales Performance - In October, Li Auto's sales dropped significantly, with the i8 model underperforming and the i6 model facing delivery challenges due to production capacity constraints [1] - The L series, which previously achieved over 50,000 monthly sales, has now fallen to around 20,000 units [3] Strategic Adjustments - Li Auto held a three-day closed-door strategy meeting to reflect on various issues, including sales decline and product development [1] - The company plans to shorten its product iteration cycle from four years to two years to better compete in the market [4] Competitive Landscape - Li Auto is facing intensified competition from rivals like Xiaomi and Huawei, with Xiaomi's YU7 model emerging as a significant competitor [4][6] - The company recognizes that its previous strategy of relying on parallel exports for overseas sales is no longer viable due to increasing restrictions [6][7] AI and Technology Investments - Li Auto is increasing its investment in AI, focusing on enhancing reasoning computing power, with current capabilities at 10 EFLOPS for training and 3 EFLOPS for reasoning [10] - The company plans to launch its second-generation AI chip in two years, emphasizing reasoning capabilities over training [10][11] Organizational Changes - Li Auto is shifting its focus away from strict cost-effectiveness in R&D to ensure adequate resource allocation for innovation [5] - The company is also considering establishing an independent R&D system to enhance product innovation [5] Overseas Expansion Strategy - Li Auto has recognized the need to accelerate its overseas expansion plans, previously delayed until 2028, and is now focusing on markets in the Middle East, Central Asia, and Europe [6][7] - The company is setting up retail centers in various countries and adapting new models to meet international regulations [7] Future Outlook - Li Auto is recalibrating its strategies to enhance competitiveness, focusing on agile product development, increased AI investment, and a more robust overseas presence [12]