董明珠再回应玫瑰空调:创新尝试 打造家电艺术品

Core Viewpoint - Gree Electric Appliances is innovating in the air conditioning industry with its Rose Air Conditioner, which is designed to be an artistic piece rather than just a functional appliance [1][3] Group 1: Product Innovation - The Rose Air Conditioner is priced over 30,000 yuan and is positioned as a unique product in the market, aiming to transform air conditioning into an art form [1][3] - The product has already been implemented in some hotels, attracting customers who are interested in its distinctive design [1] - The Rose Air Conditioner features a biomimetic rose appearance and utilizes 3D printing technology, merging art with technology [3] Group 2: Market Positioning - The Rose Air Conditioner is specifically targeted at newlyweds, but it is also suitable for couples celebrating significant anniversaries [3] - Gree Electric Appliances emphasizes the importance of altruistic thinking in business development, aiming to foster collaboration across the entire supply chain while achieving its own growth [1]