LEAPMOTOR(HK:09863) 3 6 Ke·2025-11-20 01:58Core Insights - The competition in the new energy vehicle market is intensifying, with price wars and rapid technological advancements leading to the exit of several once-prominent companies. However, Leap Motor, previously considered lagging, has made a significant comeback [1][3]. Financial Performance - In Q3 2025, Leap Motor achieved a net profit of 150 million RMB, reversing losses from the same period last year and several previous quarters. This success is attributed to a doubling in sales and a notable increase in gross margin. In the first half of 2025, the company delivered 221,664 vehicles, ranking first among new energy brands in China, with a year-on-year delivery increase of 155.7% [3][10]. - Despite the profit, there are concerns regarding the company's financial health, as Leap Motor and its subsidiary were listed as "dishonest executors" by the court for failing to repay debts, raising questions about their financial management [4][10]. Market Strategy - Leap Motor is aggressively pursuing international markets, which are seen as crucial for future growth and capital market recognition. By Q3 2025, nearly half of its sales and service outlets were overseas, with rapid growth in international deliveries [6][7]. - The partnership with Stellantis, which invested approximately 1.5 billion euros for a 20% stake in Leap Motor, is a strategic move to leverage Stellantis's global distribution network for market entry [6][7]. Challenges and Risks - The overseas expansion, while promising, poses challenges such as profit-sharing with Stellantis, which may reduce net profits per vehicle sold internationally. The financial performance of the overseas business remains unclear [7][8]. - Leap Motor faces stiff competition in international markets from both local and other Chinese brands, along with regulatory and consumer behavior differences that require significant investment and time to navigate [8][10]. Brand Perception - Leap Motor's brand image does not align with its sales performance, as customer loyalty and brand recognition appear weak. Feedback from consumers indicates concerns over product quality and after-sales service [4][5][10]. - The company's strategy of offering high specifications at low prices has attracted buyers but has also led to compromises in quality, raising questions about long-term sustainability [5][10]. Future Directions - To maintain momentum, Leap Motor must focus on enhancing brand perception and customer loyalty while continuing to optimize its supply chain and understand user needs [10][11]. - Breakthroughs in key technology areas, such as smart driving systems and AI integration, are essential for Leap Motor to differentiate itself in the competitive landscape [11]. - Building an ecosystem that includes charging networks and connected vehicle platforms will be crucial for creating a seamless user experience and enhancing overall value [11].