XIAOMI(HK:01810) Sou Hu Cai Jing·2025-11-20 02:57Core Viewpoint - The article discusses a new trend on social media where users create videos that start with the phrase "军儿" (Junyuan) to gain views and engagement, often using content related to Xiaomi and its founder Lei Jun, leading to a significant increase in followers and interactions [5][12][28]. Group 1: Social Media Trends - A unique video style has emerged where creators start with "军儿" to attract attention, resulting in thousands of likes and comments, even when the content is unrelated to Xiaomi or Lei Jun [5][9]. - Many accounts have adopted this format, with some gaining over 100,000 followers in a short period, indicating a new avenue for content creation and audience engagement [12][15]. - The trend has evolved to include scripted and dramatized content, further enhancing viewer engagement and interaction [16]. Group 2: Impact on Xiaomi - Content related to Xiaomi often receives disproportionate attention, with videos that include Xiaomi keywords experiencing a surge in likes and comments, regardless of the actual content [18][20]. - There is speculation that a coordinated effort exists to attack Xiaomi through social media, with claims of paid promotions to amplify negative sentiments [28][29]. - The phenomenon of using Xiaomi as a topic for gaining views has become so prevalent that it is referred to as a new "起号" (account creation) strategy, highlighting the brand's significant influence on social media dynamics [31][33].