TIANMA(SZ:000050) Zhong Guo Qi Che Bao Wang·2025-11-20 03:12Core Insights - The Tianma Microelectronics Global Innovation Conference (TIC 2025) showcased the "Tianxuan" series, emphasizing a comprehensive innovation in the automotive display sector, signaling a shift in the visual experience of next-generation smart vehicles [1][3][20] Group 1: Product Innovations - The "Tianxuan" series includes advanced products like the 49.6-inch ultra-wide curved screen and the 14.5mm ultra-thin high-brightness HUD, highlighting Tianma's technological depth in automotive displays [1][5] - The "Panoramic Immersive Tianxuan Screen" integrates multiple display functions and features advanced ACRUS pixel-level dimming technology, achieving a contrast ratio of 100,000:1 and a reflection rate below 0.55% [5][11] - The "IRIS HUD" addresses the industry's brightness-power-consumption challenge, achieving 12,000 nits brightness while reducing power consumption by 40% [5][7] Group 2: System-Level Solutions - Tianma's approach to automotive displays transcends mere hardware, positioning screens as the "visual hub" of smart cockpits, integrating reliability, safety, and system integration [7][11] - The company emphasizes a "screen-system-scene" full-stack display solution, moving from simple information presentation to intelligent scene interaction [11][12] Group 3: Technological Advancements - Tianma has made significant strides in various display technologies, including OLED, Mini-LED, and Micro-LED, with breakthroughs in manufacturing and quality control [22] - The company has established industry standards for automotive display modules, reinforcing its role as a leader in the automotive display sector [22] Group 4: Market Position and Strategy - Tianma has maintained a leading market share in global automotive displays since 2020, with a 95% coverage rate across automotive brands [27] - The company is leveraging China's position as the largest market for new energy vehicles to drive innovation and respond to local customization needs [22][27] Group 5: Sustainability Initiatives - Tianma is committed to carbon neutrality and has outlined a comprehensive plan focusing on green energy, resource recycling, and low-carbon products [17][19] - The company has initiated a "Green Ecosystem Initiative" in collaboration with industry partners to promote sustainable development in the display industry [19]