GEELY AUTO(HK:00175) Zhong Guo Jing Ying Bao·2025-11-20 08:52Core Insights - The A-class car segment is experiencing intensified competition, prompting automakers to increase investments significantly [2] - In October 2023, wholesale sales of A-class sedans reached 410,200 units, accounting for 34.94% of the total wholesale market share, with a cumulative total of 3,401,400 units from January to October 2025 [2] - Geely Auto is emerging as a leader in the A-class car segment, with cumulative sales of the Emgrand model exceeding 4 million units since its launch in 2009 [2] Company Developments - Geely Auto has announced the launch of the 5th generation Emgrand on November 18, 2023, with a starting price of 65,900 yuan after promotional policies [2] - The 5th generation Emgrand is built on the new BMA Evo global modular architecture, showcasing advancements in aesthetics, comfort, safety, driving experience, and intelligence [2][3] - The vehicle features a submarine-level cage body structure, with a high-strength steel ratio of 70%, a maximum tensile strength exceeding 1500 MPa, and a torsional rigidity of 26,000 N·m/deg [3] Technological Innovations - The 5th generation Emgrand is equipped with the Qianli Haohan H3 advanced driver-assistance system, integrating 26 high-precision sensors and a 128 TOPS computing chip for comprehensive intelligent driving capabilities [3] - The vehicle supports nationwide coverage for high-speed and urban driving assistance functions, enhancing the overall user experience in the A-class sedan market [3]