天味食品赴港上市：“拿钱跑”，还是另辟赛道？

Core Viewpoint - Tianwei Food is pursuing a dual listing in A+H shares to enhance its international strategy and brand recognition, despite facing challenges in a competitive domestic seasoning market [3][7]. Company Overview - Tianwei Food has submitted its application for H-share listing to the China Securities Regulatory Commission and has received acceptance [3]. - The company aims to leverage international capital markets to optimize its capital structure and support long-term development [3][8]. Financial Performance - Tianwei Food's financial performance has been volatile, with a revenue of 1.39 billion yuan in the first half of 2025, a decrease of 5.24% year-on-year, and a net profit of 190 million yuan, down 23.01% [4]. - In the third quarter, revenue showed signs of recovery, increasing by 13.79% to 1.02 billion yuan, but the overall performance for the first three quarters still reflected a decline in net profit by 9.3% [4]. - The company reported a compound annual growth rate of 13.5% in revenue from 2022 to 2024, but recent growth rates indicate a downward trend [4]. Market Challenges - The domestic seasoning market has shifted from a blue ocean to a red ocean, with over 1,000 participants in the compound seasoning industry [7]. - Tianwei Food's main product line, hot pot seasoning, has seen a revenue decline of 12.85% in the first half of 2025 [4]. - The company faces competition not only from traditional seasoning companies but also from cross-industry players like grain and oil companies entering the seasoning market [9]. Strategic Moves - Online sales channels have become a bright spot for Tianwei Food, with a 60.27% increase in online revenue to 631 million yuan, contrasting with a 10.35% decline in offline sales [5]. - The company has made significant acquisitions, including a 55% stake in Shicui Food for 362 million yuan, which contributed to its revenue growth [5]. - Tianwei Food plans to use funds raised from the H-share listing for global sales network development and supply chain construction [8]. International Expansion - The company has begun international food safety standard certifications and has products sold in over 50 countries [8]. - The global seasoning market is projected to grow, with the industry size increasing from 857 billion yuan in 2019 to 1,265 billion yuan in 2024, indicating potential for international expansion [7][8]. - However, challenges remain in breaking into mainstream markets outside the Chinese consumer base [8].