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Core Insights - Sanqi Interactive Entertainment has made a strategic investment in BrainCo, focusing on the application of brain-computer interface (BCI) technology in entertainment and XR fields, indicating a commitment to becoming a leader in the next generation of human-computer interaction [1][2][5] Investment Details - The company has completed a $20 million investment in BrainCo, aiming to explore commercialization paths for BCI technology while enhancing business upgrades and expanding application scenarios in entertainment and XR [2][5] - This investment follows a previous investment in Huazhong Brain Control, where Sanqi Interactive Entertainment acquired a 10% stake, demonstrating a consistent strategy in the BCI sector [5] Market Potential - The BCI technology is projected to have a market potential reaching trillions, with significant opportunities in various applications, including gaming and healthcare [2][3] - The global market for BCI in the medical field is estimated to reach $400 billion by 2024, highlighting the economic significance of this technology [6] Technological Advancements - BCI technology is expected to revolutionize traditional gaming interactions by enabling players to control virtual characters through brain signals, enhancing immersion and creating competitive advantages [3][7] - The collaboration with BrainCo is anticipated to enrich the consumer application matrix, particularly in sleep and meditation products, aligning with entertainment IPs [4][5] Competitive Landscape - The investment signals a long-term commitment to BCI as a strategic focus, aligning with national policies supporting the BCI industry and aiming to capture the core of future entertainment industry transformations [5][8] - Sanqi Interactive Entertainment's competitive edge lies in its ability to integrate existing gaming IPs with BCI technology, leveraging its operational experience to facilitate commercial applications [8]