XGIMI(SH:688696) 3 6 Ke·2025-11-21 00:05Core Insights - The core viewpoint of the articles highlights the declining popularity of projectors in the consumer market, particularly among younger demographics, as they increasingly return to large-screen televisions, undermining the narrative that projectors could replace TVs in living rooms [1][8][9]. Group 1: Company Developments - XGIMI Technology, a leading projector manufacturer in China, has seen significant shareholder sell-offs, with co-founders reducing their stakes due to personal financial needs, indicating a lack of confidence in the company's future despite a return to profitability [1]. - In the first ten months of this year, shareholders of XGIMI collectively reduced their holdings by nearly 900 million yuan [1]. Group 2: Market Trends - The projector market in China is projected to see a 13.5% decline in shipments by mid-2025, with its share of the global market decreasing from 35.1% to 31.7% [2]. - The global projector market also faced a downturn, with a 4.2% decrease in shipments and an 8.6% drop in sales revenue to 4.05 billion USD in the first half of this year [2]. Group 3: Consumer Behavior - Consumers are increasingly returning to large-screen televisions, with sales of 75-inch and larger TVs reaching a 31.9% market share, a 5.9 percentage point increase year-on-year [5]. - The price of large-screen TVs has significantly decreased, with 85-inch and 100-inch models dropping to around 3000 yuan and 6000 yuan, respectively, making them more competitive against projectors [3]. Group 4: Product Limitations - Projectors are losing their appeal as the price gap with large-screen TVs narrows, revealing performance deficiencies such as lower brightness and resolution compared to modern TVs [3][4]. - Many consumers report low usage frequency of projectors, with some devices being unused for extended periods, indicating a lack of sustained interest [6][8]. Group 5: Industry Challenges - The projector industry is characterized by high obsolescence rates and low repurchase rates, suggesting that it remains a niche market rather than a mainstream alternative to televisions [6][8]. - The competition for consumer attention in the living room is intensifying, with both projectors and TVs struggling to capture user engagement in an era dominated by short-form content [12][13].