Sichuan Teway Food (SH:603317) 3 6 Ke·2025-11-21 01:03Core Viewpoint - The Chinese seasoning market is experiencing significant growth, with the market size expected to reach 498.1 billion RMB in 2024, driven by increasing disposable income, urbanization, and diverse product offerings [1][9]. Company Overview - Tianwei Foods, a leading player in the compound seasoning sector, has submitted an IPO application to the Hong Kong Stock Exchange, aiming to expand its market presence [1][17]. - The company was established in 2007 and has a market capitalization of approximately 13.7 billion RMB as of November 20 [1][17]. Product Segmentation - Tianwei Foods focuses on compound seasonings, which account for over 50% of its revenue, with hot pot seasonings contributing more than 30% [6][10]. - The company offers various popular products, including "Good People" brand pickled fish seasoning and handmade beef hot pot base [4][6]. Financial Performance - The company's revenue has shown a growth trend, with figures of approximately 2.68 billion RMB in 2022, 3.13 billion RMB in 2023, and projected 3.45 billion RMB in 2024 [10][11]. - The gross profit margin has improved from 33.9% in 2022 to 39.4% in 2024 [10][13]. Market Position - Tianwei Foods ranks as the fourth largest compound seasoning company in China, holding a market share of 2.7% [14][15]. - The overall compound seasoning market in China is expected to grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2029 [9][14]. Competitive Landscape - The Chinese seasoning market is highly competitive, with over a thousand participants, including major brands like Haitian Flavoring and Zhongju High-tech [14][15]. - The market is characterized by low concentration, with the top five companies holding only 15.9% of the market share [14][15]. Supply Chain and Production - Tianwei Foods sources raw materials from multiple suppliers, with the top five suppliers accounting for 44.2% of total procurement in recent years [8]. - The company operates four production bases in Sichuan and utilizes third-party manufacturers for certain products [8][10]. Marketing and Sales Strategy - The company has increased its online sales efforts, with direct sales revenue rising from 15% to 32.4% during the reporting period [8]. - Marketing expenses significantly exceed research and development costs, indicating a strong focus on brand promotion [11][17]. Future Outlook - The company plans to use funds from its IPO for brand building, expanding sales networks, and enhancing supply chain capabilities [17]. - Despite growth opportunities, Tianwei Foods faces challenges such as raw material price fluctuations and intense competition in the seasoning market [17].