GAC GROUP(SH:601238) Zhong Guo Qi Che Bao Wang·2025-11-21 01:33Core Insights - The launch of the Qijing brand at Huawei's QianKun Ecological Conference marks a significant milestone in the deep integration of technology companies and mainstream automotive manufacturers, combining GAC's decades of manufacturing experience with Huawei's substantial investment in smart technology development [1][11] Group 1: Strategic Collaboration - The establishment of Qijing is a result of a deep strategic alignment between Huawei and GAC Group, formalized through a cooperation agreement signed in November 2024, leading to the brand's official announcement in September 2025 [3] - The collaboration model of Qijing breaks traditional boundaries by implementing a "co-location, synchronized decision-making" system, moving beyond the typical "technology supplier + manufacturer" relationship [3][5] - Since early 2025, hundreds of Huawei QianKun team members have been integrated into Qijing, participating in all aspects of product definition, development, testing, and marketing, creating an "embedded collaboration" framework [3][5] Group 2: Technological Innovations - Huawei's full-stack intelligent solutions serve as the technical foundation for Qijing, with an annual R&D investment exceeding 10 billion and a dedicated team of over 8,000 [6] - The first model features advanced perception systems, including a 192-line LiDAR with a detection range of 250 meters and a 4D millimeter-wave radar with a maximum range of 280 meters, enhancing driving safety even in extreme weather conditions [6][7] - The digital chassis innovation integrates centralized control of vehicle components, improving traffic efficiency by 20% and reducing emergency braking rates by 30% [7] Group 3: Market Positioning and Product Strategy - Qijing's product definition logic focuses on user scenarios, aiming to capture the needs of young consumers for a balance between stability and individuality, with plans to launch its first model in mid-2026 [8][10] - The design philosophy emphasizes a balance between aesthetics and practicality, achieving a drag coefficient as low as 0.23Cd while ensuring ample interior space [8] - The first model will offer both pure electric and range-extended versions, addressing urban commuting and long-distance travel needs, with the range-extended version achieving over 1,200 kilometers under CLTC conditions [10] Group 4: Competitive Advantage - Qijing's differentiation strategy leverages Huawei's ecosystem for seamless connectivity between vehicles, smartphones, and smart home devices, enhancing user experience [10] - The combination of Huawei's IPMS system and GAC's manufacturing strengths has resulted in a 40% increase in pre-sale conversion rates compared to traditional models [10] - The collaboration exemplifies a shift in the smart automotive industry from single-point technology competition to ecosystem-based competition, showcasing the potential of deep integration between traditional manufacturing and advanced technology [11]