DFAC(SH:600006) Zhong Guo Qi Che Bao Wang·2025-11-21 01:40Core Insights - The new electric vehicle brand "Yijing" was officially launched by Dongfeng and Huawei at the Huawei QianKun Ecological Conference, marking a new collaborative model in the automotive industry [1][3] - The brand aims to focus on the high-quality family vehicle market, with a mission to create the best cars for family users, emphasizing safety, intelligence, and ecological collaboration [3][9] Group 1: Brand Development - "Yijing" is the first brand under Dongfeng that involves deep user participation in its creation, reflecting a user-centered philosophy [3] - The name "Yijing" symbolizes a collective wisdom from users, representing a future of smart automotive development and a commitment to user expectations [3] Group 2: Strategic Collaboration - The partnership between Dongfeng and Huawei is characterized as a "dual-core drive," pooling resources and investing 10 billion yuan to create a unified team for collaborative operations [4][9] - Huawei provides its comprehensive product development and operational capabilities, ensuring seamless integration across the entire value chain from product definition to manufacturing [4] Group 3: Manufacturing and Technology - Dongfeng leverages over 50 years of manufacturing experience and insights from 60 million users to establish a leading smart factory for "Yijing" [5] - The development team focuses on meticulous product details, including safety measures like fire prevention in battery systems and precision in design [5] Group 4: Historical Context and Future Plans - The establishment of "Yijing" is a culmination of a 15-year partnership between Dongfeng and Huawei, evolving from initial explorations in smart technology to a comprehensive collaboration [7][8] - The brand plans to launch its first model at the Beijing Auto Show in April 2026, with a commitment to introduce at least one new model annually thereafter [9]