Core Viewpoint - The Chinese compound seasoning industry, particularly represented by hot pot base ingredients, is experiencing rapid growth, attracting significant attention from the capital market as consumer demand for convenient cooking and diverse flavors continues to rise [1][8]. Company Overview - Tianwei Food, known as the "first stock of hot pot base ingredients" in A-shares, has submitted an application for H-share listing on the Hong Kong Stock Exchange, with CICC serving as the sole sponsor [1][9]. - The company is recognized as a leading and rapidly growing compound seasoning company in China, ranking fourth in revenue among Chinese compound seasoning companies by 2024, and is the fastest-growing among the top five from 2022 to 2024 [2][4]. Financial Performance - Tianwei Food's revenue for 2022, 2023, and 2024 is projected to be 2.676 billion, 3.126 billion, and 3.447 billion RMB, respectively, with a compound annual growth rate (CAGR) of 13.5% [4][5]. - Net profit for the same period is expected to be 341 million, 466 million, and 645 million RMB, with a CAGR of 37.5%, indicating strong cost control and operational efficiency [4][5]. Product Segmentation - The company has developed a diverse brand matrix, including "Haorenjia," "Dahongpao," and others, targeting various consumer segments and avoiding internal competition [2][4]. - Recipe-based seasonings have become the primary revenue source, with revenue growing from 1.375 billion RMB in 2022 to 2.086 billion RMB in 2024, representing a CAGR of 18.2% and increasing its share of total revenue from 51.4% to 60.5% [5][6]. Market Position and Strategy - The hot pot seasoning segment has shown slower growth, with revenue increasing from 1.192 billion RMB in 2022 to 1.256 billion RMB in 2024, reflecting a CAGR of only 2.9% [6]. - The company has established a comprehensive sales network across China, with over 3,251 distributors and more than 1 million terminal points, leading in terminal coverage among listed companies focused on compound seasonings [6][7]. International Expansion - Tianwei Food has begun international expansion, exporting products to over 50 countries and regions, enhancing global brand recognition through various marketing strategies [7][9]. - The upcoming Hong Kong listing is seen as a strategic move to attract international investors and support the company's global branding efforts [9][10]. Industry Outlook - The Chinese seasoning market is projected to grow to 498.1 billion RMB by 2024, with compound seasonings expected to grow at a CAGR of 6.4% [8]. - Recipe-based seasonings are anticipated to be the fastest-growing segment, with a market size of 21.6 billion RMB by 2024, driven by consumer demand for convenient cooking solutions [8].
中式风味出海潮下,天味食品如何讲好“中国味道”故事?